Our 2025 Vision
Ethics is a journey, one that continuously evolves and thereby requires continuous attention and efforts. We’ve started by breaking down what Ethical means to us. We are holding ourselves accountable with a roadmap of actionable steps—and you can follow along.
Being the most Clean that we can be.
Being the most Sustainable that we can be.
Being the most Welfare Conscious that we can be.
We’re Making Luxury Fragrance Transparent
Did you know that fragrance formulations are considered “Trade Secrets”? This means that brands are not legally required to list out every single ingredient they use. The only ingredients that must be disclosed and listed are the potential allergens—a list of only 30 ingredients in the US. All other ingredients (that are not considered potential allergens) are lumped into one “Trade Secret” ingredient listed as “Fragrance/Parfum.”
Up next: Set the tone for transparency within the fragrance industry by providing our full list of ingredients.
We’re Defining Clean
The word “Clean” is trending in the fragrance and beauty industry, but what does that actually mean? There’s currently no standard industry definition of Clean, so we’ll define it so that it can no longer be used as a placeholder for good intentions, but rather as an industry standard to uphold.
Up next: Certify the “Clean” status of our ingredients with Made Safe.
Vegan and Cruelty-Free
Until this becomes the industry norm, we’re proud to be Vegan and Cruelty-Free.
Up next: Certify the Vegan and Cruelty-Free status of our formulations with Leaping Bunny.
We’re Giving Back to Mother Earth
It’s no secret that the fragrance industry partakes in some of the most intensive harvesting of Mother Earth’s resources. In addition to minimizing our carbon footprint in an effort to “net out” our productions, we want to take it a step further, to leave the planet healthier than we found it by donating at least 1% of our profits.
Up next: Pledging with 1% For The Planet.
We’re Making Luxury Fragrance More Sustainable
We do not use any ingredients on The International Union for Conservation of Nature
Offset emissions created with the shipment of our orders in the US
Offset emissions created with the shipment of our orders internationally
Offset emissions from Production/Supply Chain
ISO 14000 certification
Entire Organization becomes Carbon Neutral
We’re closing the recycle loop
The future of fragrance is circular. Our end goal is to close the loop, to make our products fully recyclable. We’ve already started with Recycled Pulp Trays and Recyclable Bottles.
Up next: Making our packaging fully recyclable.
We're Committed to Promoting Diversity
We pride ourselves on a diverse team. This inclusion is at the foundation of our collaborative and empowering culture and fuels our ability to innovate and disrupt the world of fragrance. We're proud to have a diverse team, but we know there's opportunity for us to improve representation, particularly among the artisans with which we collaborate.
Up next: Champion diversity within our artisan community.
Here is how our team self identifies as of May 2021.
We're Holding Our Supply Chain Accountable
We realize that bettering our company’s social standards is just one piece of the puzzle. We’re selecting supply chain partners that also share the same values to ensure that the social standard does not start and end with us.
Up next: Become a Certified B Corporation.
Profitability Means Giving Back
As a family-owned business, we strive for profitability not only to keep our doors open and our employees on payroll, but to give back to communities near and far. We’ve already gotten involved with Women’s Empowerment of Armenia.
Up next: Support a different non-profit every month as selected by our team members.