Commodity.TV

We're closing out our season about the store launch with a behind-the-scenes look at our launch party! Experience the celebration for yourself and find out why the event paid homage to Sarkis Arslanian, Vicken’s father...

When opening our first flagship store in NYC, we wanted to offer something that you couldn't find anywhere else. A draw to the store that would make it a must-visit destination. A store exclusive. We ended up with two. Are you ready to take a peek inside 113 Crosby Street?

If you've been following along, you probably saw we had a pretty incredible week of events leading up to our store's Grand Opening. What you didn't see is the panic. Behind the scenes, we were a few weeks out and the store was still empty...

Step inside our store (virtually) and you'll find a space designed with intention. Here, every element is an invitation to immerse yourself in our brand. Join Vicken as he takes you on an exclusive tour of our 3D store design and casually drops a major hint about a new collection.

For our first-ever store, we set out to design a physical space that fully captured our brand DNA. In other words, a space that would look distinctly Commodity, even without products. Sounds simple, but it took us almost two years...

Opening our first-ever flagship store in New York City starts with finding the perfect retail location. Navigating the city's neighborhoods, each with its own unique vibe, style, and price tag, is no easy task.

You’ve experienced the roles our re-Founder, team members and perfumers played in the relaunch. Now, experience the role of our design agency.

A Lover, a Hater, and the Maker of our Gold fragrance walk into a room…
Three different perspectives, one best-selling fragrance, and hopefully a fuller picture of what Gold actually smells like.

We're rethinking the product page. A combination of 2D and video for a more interactive understanding of the scents from behind your screen.

A lot happened during lockdown: our orders –and hair– grew, the warehouse was reorganized, a new business was purchased, and a new fragrance was developed… Thanks to your support, we’re coming out even stronger on the other side!

We're in this together.

We’re disposing of this old industry jargon for describing scent concentrations to give you more control over the projection of your scent, over your “Scent Space”. Three new classifications regarding potency: Personal, Expressive, Bold.

Ever wonder how a fragrance is developed?   Today’s episode takes us to Symrise, a 200+ year company that produces flavors and fragrances for food and beauty brands worldwide.

Shelf space in any store is limited. While we wish all Commodity fragrances could be presented, this week we had to make the tough decision of which to “keep” for stores. Don’t worry, all of your favorites will still be available online!

This week we find out what you can expect to receive when you “buy a brand” including the remaining inventory. However, expectations don’t always match reality. After a few lessons learned, Vicken finally receives his Commodity inventory.

A brand is only as strong as its team. Thanks to Vicken’s first company, Europerfumes, Commodity already has an all-star team in place. The only thing left to do? Tell the team… Their reaction? Priceless.

The first few days after a deal closes are essential for gathering the final bits of information. Vicken utilizes this time to fly to London and meet with two key Commodity contacts, except the deal wasn’t technically closed...

Vicken shares your passion for Commodity and is whole-heartedly dedicated to bringing back the brand and its fragrances. He’s been inspired to take you along our entire relaunch journey with a behind-the-scenes docuseries.