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How it started
This long-awaited launch took us 3 years, 56 attempts, and started with 1 completely different concept. Here's a behind-the-scenes look at our campaign, which also took a bit of trial and error...
How it's going
We ended up with 3 Scent Space renditions that rethink a juicy scent, but still make your mouth water. And the results, for both the fragrances and their photos, speak for themselves.
"In einer Welt voller saftiger, süßer Düfte wollte ich etwas Unerwartetes kreieren, das neu definiert, wie ein fruchtiger Duft sein kann."
—Nathalie Benareau, the Maker of Juice
All in all, the Juice was worth the squeeze
This new scent features perfectly ripe Strawberry, Rhubarb, and Raspberry Pulp. Available in 3 Scent Space projections, Personal, Expressive and Bold, so you can find your perfect blend of Juice.
