Lean in close...

We’re spilling all the juicy details ↓

How it started

This long-awaited launch took us 3 years, 56 attempts, and started with 1 completely different concept. Here's a behind-the-scenes look at our campaign, which also took a bit of trial and error...

How it's going

We ended up with 3 Scent Space renditions that rethink a juicy scent, but still make your mouth water. And the results, for both the fragrances and their photos, speak for themselves.

"Dans un monde de parfums sucrés et juteux, je voulais créer quelque chose d'inattendu qui redéfinisse ce que peut être un parfum fruité".

—Nathalie Benareau, the Maker of Juice