Lean in close...

We’re spilling all the juicy details ↓

How it started

This long-awaited launch took us 3 years, 56 attempts, and started with 1 completely different concept. Here's a behind-the-scenes look at our campaign, which also took a bit of trial and error...

How it's going

We ended up with 3 Scent Space renditions that rethink a juicy scent, but still make your mouth water. And the results, for both the fragrances and their photos, speak for themselves.

"In a world of juicy, sweet fragrances, I really wanted to create something unexpected that would redefine what a juicy scent is.”

—Nathalie Benareau, the Maker of Juice