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Now available at Crème de la Crème. See locations.Now available at Crème de la Crème. See locations.Now available at Crème de la Crème. See locations.

About Demo

The results are fragrances expertly crafted to be significant in their simplicity. Elegant, yet intriguing …subtle, yet evocative.

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We believe fragrance today is an extension of ourselves.

It defines you. It tells your story without words. Experience the scents comprising our Black, White and Platinum Collections — wear each on its own, or create your own composition.

The Blacklist

Regulatory agencies like IFRA and the EU each have a list of banned ingredients that cannot be used in fragrance products. Beyond their lists, we’ve gone ahead and blacklisted even more ingredients from our formulations that may be considered toxins. See what we've Blacklisted below:

  • 2-methoxyethanol
  • acetaldehyde
  • acetone
  • acetonitrile
  • Allergens including Nuts, Gluten, etc
  • animal-derived ingredients, including fats, oils, and musks
  • benzalkonium chloride
  • BHA (Butylated Hydroxyanisole)
  • BHT (Butylated Hydroxytoluene)
  • Benzophenone
  • Benzaldehyde
  • Benzyl Acetate
  • Benzyl Alchohol
  • bisphenol A(BPA)
  • butoxyethanol
  • coal tar
  • Dioxane 1,4
  • EDTAs
  • Ethanolamines including DEA/TEA/MEA/ETA
  • Ethyl Acetate
  • Ethoxylated ingredients
  • ethylenediaminetetraacetic acid
  • Formaldehydes, formaldehyde-releasing agents
  • hydroquinone
  • mercury and mercury compounds (thimerosal)
  • methyl cellosolve
  • methylene chloride
  • methylisothiazolinone/methylchloroisothiazolinone
  • Mineral oil
  • oxybenzone
  • Parabens (Ethylparaben, Butylparaben, Isobutylparaben, Isopropylparaben, Methylparaben, Propylparaben)
  • PEGs
  • Phthalates
  • polyacrylamide/acrylamide
  • polycyclic musks and nitromusks
  • Polyethylene Glycol
  • PTFE/PFOA
  • resorcinol
  • Retinyl palmitate
  • Silicones (Cyclical Silicones like cyclotetrasiloxane (D4), cyclopentasiloxane (D5), cyclohexasiloxane (D6), and cyclomethicone)
  • Sulfates SLS and SLES
  • Synthetic Dyes
  • thimerosal
  • toluene
  • triclocarban
  • triclosan
  • Acrylates (Ethyl acrylate, ethyl methacrylate, methyl methacrylate, butyl methacrylate, hydroxypropyl methacrylate, tetrahydrofurfuryl methacrylate, trimethylolpropane trimethacrylate)
  • Aluminum Salts
  • Styrene (Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene, copolymer, styrene oxide, styrene)
  • Carbon Black
  • Lead/Lead Acetate
  • Nanoparticles as defined by the European Commission (http://ec.europa.eu/growth/sectors/cosmetics/products/nanomaterials_en)
  • Parrafin
  • Petrolatum
  • Phenoxyethanol
  • Talc
  • Undisclosed synthetic fragrances*

updated 07/2023