Why We Discontinued Some of Your Favorite Fragrances—And How to Get Them Back

Over the years, we’ve said goodbye to a few fragrances. If you’ve been with us for a while, you might remember Pinot, Tea, Tonka, Dew, Orris, Oak, Cloth, and Cane—fragrances that once had a place in our collection but were eventually discontinued.

The reasons varied. Some didn’t reach the commercial success needed to keep them in production. Others had a passionate but niche following. And some simply didn’t fit into our evolving lineup at the time. But what we’ve come to realize is this: fragrance is deeply personal, yet the industry often operates as if success is tied to mass appeal.

In a time when trends move at lightning speed—leading to a flood of near-identical dupes—we’re taking the stand for niche and reframing the conversation on what makes a fragrance worth keeping.

Fragrance Isn’t One-Scent-Fits-All

Fragrance is one of the most universal and inclusive product categories—transcending age, gender, and background. But that doesn’t mean every scent should please everyone.

Some fragrances immediately resonate with a broad audience, while others take time to find their people. Some spark strong reactions—both good and bad. That doesn’t make them failures; it makes them interesting. Niche fragrances have never been about mass appeal. They’re about artistic exploration, unique perspectives, and evoking a feeling.

We’ve said it once before with Scent Space – rejecting the notion that fragrances should come in one projection – and now we’ll say it again with our assortment: fragrance isn’t one-scent-fits-all.

Which Fragrance Should We Bring Back Next?

Orris is back in the U.S.—but what about the others?

If you’ve been waiting for Tea, Tonka, Pinot, Oak, Dew, Cloth, or Cane to return, now’s your chance to speak up.

Head to this Instagram post or leave a comment below to tell us which discontinued scent you’d love to see again. Who knows? Maybe the one with the most requests will make a comeback next…