Linear vs. Non-Linear
In the fragrance world, the terms “linear” and “non-linear” refer to the development of a fragrance over time. A linear fragrance maintains a consistent scent from the moment it’s applied up until it fades.
An example of a linear scent, with the same key notes over time.
On the other hand, a non-linear fragrance evolves on the skin over time, revealing different facets and notes at different stages of wear. These fragrances offer a dynamic and multidimensional sensory experience.

The notes of our bestselling Milk Expressive. All of our fragrances fall into the non-linear category.
Non-linear scents are traditionally described using the “fragrance pyramid” of Top, Heart and Base notes. You can read more about those here.